Mute Brand Guidelines

Rhinomed Limited · Brand Book · December 2024

Brand
Book

v1.3 — Guidelines for Rhinomed, Mute & Turbine

Rhinomed

Mute Nasal Dilator

Mute Mouth Tape

Turbine

Brand 01

Rhinomed

The Rhinomed corporate identity. Used across all group-level collateral, investor communications, and packaging attribution.

Logo Suite

Rhinomed logo available in black and white only. Minimum size: 30mm wide. Clear space: 8mm on all sides.

Primary — Black ↓ PNG

Reversed — White ↓ PNG

Clear Space

8mm

Min Width

30mm

Colour Modes

Black / White

✓ DOs

Always use with 8mm clear space on all sides
Use in black on light backgrounds
Use in white on dark backgrounds
Maintain minimum 30mm width at all times

✗ DON'Ts

Do not use in any colour other than black or white
Do not rotate or angle the logo
Do not flip or display upside down
Do not add tracking (spacing) between characters
Do not display the logo on its side

Colour Palette

PMS Black

#000000

C:0 M:0 Y:0 K:100
R:35 G:31 B:32

PMS White

#FFFFFF

C:0 M:0 Y:0 K:0
R:255 G:255 B:255

📦

The Rhinomed Limited logo variant (with "Limited" written out) is for packaging purposes only and should not be used in general collateral.

Brand 02

Mute
Nasal Dilator

MUTE™ is a trade marked brand name. Whenever Mute appears in written text, it must be in capital letters: MUTE™. The trademark symbol must appear once on the back of any packaging.

⚠️

Missing assets: SVG files are available for the primary Mute logo only. The Nasal Dilator sub-logo and Tagline variants are currently PNG/AI only — SVG versions would be ideal for scalable digital use. The "by Rhinomed" lockup variant does not yet have an SVG.

Primary Logo

Logo is black or white only. Minimum size: 25mm wide. Clear space: 8mm on all sides.

Black — SVG ↓ SVG

White — SVG ↓ SVG

Black — PNG ↓ PNG

White — PNG ↓ PNG

Logo with Tagline — "Sleep Better"

Tagline — Black ↓ PNG

Tagline — White ↓ PNG

Nasal Dilator Sub-logo (Packaging)

⚠️ For packaging purposes only (side of boxes). Each size uses its own specific colour — see palette below.

Nasal Dilator — Black ↓ PNG

Nasal Dilator — White ↓ PNG

Mute by Rhinomed — Lockup

The "by Rhinomed" lockup is the endorsed brand variant, linking Mute to the parent Rhinomed identity. PNG only — no SVG available.

By Rhinomed — Black ↓ PNG

By Rhinomed — White ↓ PNG

Clear Space

8mm

Min Width

25mm

Trademark

MUTE™

✓ DOs

Use 8mm clear space on all sides
Use MUTE in ALL CAPS in written copy
Include trademark ™ symbol once on packaging (back)
Use black or white versions only for primary logo

✗ DON'Ts

Do not use the logo in any non-approved colour
Do not rotate, angle or flip the logo
Do not use the Nasal Dilator packaging logo outside of packaging
Do not go below 25mm width

Primary Colour Palette

Primary Black

#000000

C:0 M:0 Y:0 K:100

Primary White

#FFFFFF

C:0 M:0 Y:0 K:0

PMS 638 C — Small

#00add7

C:81 M:7 Y:9 K:0
R:0 G:173 B:216

Size-Specific Packaging Colours

These colours are used almost exclusively on Mute Nasal Dilator packaging, specific to each product size.

Small

#00add7

PMS 638 C

Medium

#95d600

PMS 375 C

Large

#e2231a

PMS 485 C

Starter

#95358c

PMS 513 C

Brand 03

Mute
Mouth Tape

Mute Mouth Tape uses a distinct visual identity from Mute Nasal Dilator, incorporating the Kroppen Round typeface and a signature blue. The logo is available in Black + Blue or all White only.

Primary Logo — Black + Blue

Logo is available in two approved colourways: Black + Blue (PMS P 106-8C) or All White. Minimum size and clear space guidelines match Mute Nasal Dilator.

Black + Blue (CMYK) ↓ PNG

All White ↓ PNG

Black Only (BW) ↓ PNG

White + Blue ↓ PNG

Logo with Tagline — "Sleep Better"

Tagline — Black + Blue ↓ PNG

Tagline — All White ↓ PNG

Tagline — BW ↓ PNG

Tagline — White + Blue ↓ PNG

Clear Space

8mm

Min Width

25mm

Approved Colours

Black+Blue / White

Colour Palette

PMS P 106-8 C

#006fba

C:100 M:52 Y:0 K:0
R:0 G:111 B:186

Black

#000000

C:0 M:0 Y:0 K:100

White

#FFFFFF

C:0 M:0 Y:0 K:0

ℹ️

The secondary colour palette for Mute Mouth Tape refers to the Mute Nasal Dilator size colours (above). Use the Nasal Dilator section as the reference for these values.

Brand 04

Turbine

Turbine uses a bold three-colour identity — Black, White, and PMS 123 Yellow. The brand tagline is "Make Every Breath Count", and can be displayed as a standalone element. The logo may be shown on its side in packaging contexts.

⚠️

Missing assets: Turbine logos are currently in JPG/PNG only (no SVG available). SVG master files would significantly improve scalability across digital touchpoints. The colour (non-BW) Turbine lockup logo is also not present in the current asset folder.

Logo Suite

Clear space: 5mm. Minimum width: 50mm (tagline must remain legible). Logo can appear on its side on packaging.

Primary — Black ↓ JPG

Lockup — White / MEBC ↓ PNG

Lockup — Black / MEBC ↓ PNG

On Brand Yellow Reference only

Wordmark — Black ↓ JPG

Clear Space

5mm

Min Width

50mm

Tagline Min

40mm

✓ DOs

Use 5mm clear space on all sides
Tagline must be justified right when used with logo
Logo can be displayed on its side for packaging
Use in approved three colour set: Black, White, Yellow

✗ DON'Ts

Do not use incorrect logo colour
Do not rotate or angle the logo
Do not flip or display upside down
Do not add space between logo and tagline
Do not use below 50mm wide (tagline must be legible)

Colour Palette — Primary

PMS Black

#000000

C:0 M:0 Y:0 K:100
R:35 G:31 B:32

PMS White

#FFFFFF

C:0 M:0 Y:0 K:0
R:255 G:255 B:255

PMS 123 C

#FFD100

C:0 M:22 Y:93 K:0
R:255 G:200 B:40

Colour Palette — Secondary

PMS 716 C

#EA7600

C:0 M:61 Y:99 K:0
R:234 G:118 B:0

PMS 7622 C

#93272C

C:0 M:97 Y:89 K:45
R:147 G:39 B:44

Global Standard

Typography

Typography is consistent across all Rhinomed brands. Brandon Grotesque is used for headings in all caps. Gotham is the body font. Web-specific alternatives are specified per brand.

Heading Typeface — Brandon Grotesque

⚠️

Important: Brandon Grotesque must ONLY be used in ALL CAPS for headings. It must never be used as body copy — with one exception: on brand packaging, Brandon Grotesque is used for body copy in all weights.

Brandon Grotesque

Thin

ABCDEFGHIJKLM NOPQRSTUVWXYZ

Brandon Grotesque

Light

ABCDEFGHIJKLM NOPQRSTUVWXYZ

Brandon Grotesque

Regular

ABCDEFGHIJKLM NOPQRSTUVWXYZ

Brandon Grotesque

Medium

ABCDEFGHIJKLM NOPQRSTUVWXYZ

Brandon Grotesque

Bold

ABCDEFGHIJKLM NOPQRSTUVWXYZ

Brandon Grotesque

Black

ABCDEFGHIJKLM NOPQRSTUVWXYZ

Download Brandon Grotesque

Brandon Grotesque Thin

100 · OTF + Italic

Download

Brandon Grotesque Light

300 · OTF + Italic

Download

Brandon Grotesque Regular

400 · OTF + Italic

Download

Brandon Grotesque Medium

500 · OTF + Italic

Download

Brandon Grotesque Bold

700 · OTF + Italic

Download

Brandon Grotesque Black

900 · OTF + Italic

Download