Rhinomed Limited · Brand Book · December 2024
Brand
Book
Book
v1.3 — Guidelines for Rhinomed, Mute & Turbine
Rhinomed
Mute Nasal Dilator
Mute Mouth Tape
Turbine
Brand 01
Rhinomed
The Rhinomed corporate identity. Used across all group-level collateral, investor communications, and packaging attribution.
Logo Suite
Rhinomed logo available in black and white only. Minimum size: 30mm wide. Clear space: 8mm on all sides.
Clear Space
8mm
Min Width
30mm
Colour Modes
Black / White
✓ DOs
- Always use with 8mm clear space on all sides
- Use in black on light backgrounds
- Use in white on dark backgrounds
- Maintain minimum 30mm width at all times
✗ DON'Ts
- Do not use in any colour other than black or white
- Do not rotate or angle the logo
- Do not flip or display upside down
- Do not add tracking (spacing) between characters
- Do not display the logo on its side
Colour Palette
PMS Black
#000000
C:0 M:0 Y:0 K:100
R:35 G:31 B:32
R:35 G:31 B:32
PMS White
#FFFFFF
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
R:255 G:255 B:255
The Rhinomed Limited logo variant (with "Limited" written out) is for packaging purposes only and should not be used in general collateral.
Brand 02
Mute
Nasal Dilator
Nasal Dilator
MUTE™ is a trade marked brand name. Whenever Mute appears in written text, it must be in capital letters: MUTE™. The trademark symbol must appear once on the back of any packaging.
⚠️
Note: SVG files are now available for all Mute logo variants, including Tagline, Nasal Dilator, and "by Rhinomed" lockup — converted from source AI files.
Primary Logo
Logo is black or white only. Minimum size: 25mm wide. Clear space: 8mm on all sides.
Logo with Tagline — "Sleep Better"
Nasal Dilator Sub-logo (Packaging)
⚠️ For packaging purposes only (side of boxes). Each size uses its own specific colour — see palette below.
Mute by Rhinomed — Lockup
The "by Rhinomed" lockup is the endorsed brand variant, linking Mute to the parent Rhinomed identity.
Clear Space
8mm
Min Width
25mm
Trademark
MUTE™
✓ DOs
- Use 8mm clear space on all sides
- Use MUTE in ALL CAPS in written copy
- Include trademark ™ symbol once on packaging (back)
- Use black or white versions only for primary logo
✗ DON'Ts
- Do not use the logo in any non-approved colour
- Do not rotate, angle or flip the logo
- Do not use the Nasal Dilator packaging logo outside of packaging
- Do not go below 25mm width
Primary Colour Palette
Primary Black
#000000
C:0 M:0 Y:0 K:100
Primary White
#FFFFFF
C:0 M:0 Y:0 K:0
PMS 638 C — Small
#00add7
C:81 M:7 Y:9 K:0
R:0 G:173 B:216
R:0 G:173 B:216
Size-Specific Packaging Colours
These colours are used almost exclusively on Mute Nasal Dilator packaging, specific to each product size.
Small
#00add7
PMS 638 C
Medium
#95d600
PMS 375 C
Large
#e2231a
PMS 485 C
Starter
#95358c
PMS 513 C
Brand 03
Mute
Mouth Tape
Mouth Tape
Mute Mouth Tape uses a distinct visual identity from Mute Nasal Dilator, incorporating the Kroppen Round typeface and a signature blue. The logo is available in Black + Blue or all White only.
Primary Logo — Black + Blue
Logo is available in two approved colourways: Black + Blue (PMS P 106-8C) or All White. Minimum size and clear space guidelines match Mute Nasal Dilator.
Logo with Tagline — "Sleep Better"
Clear Space
8mm
Min Width
25mm
Approved Colours
Black+Blue / White
Colour Palette
PMS P 106-8 C
#006fba
C:100 M:52 Y:0 K:0
R:0 G:111 B:186
R:0 G:111 B:186
Black
#000000
C:0 M:0 Y:0 K:100
White
#FFFFFF
C:0 M:0 Y:0 K:0
The secondary colour palette for Mute Mouth Tape refers to the Mute Nasal Dilator size colours (above). Use the Nasal Dilator section as the reference for these values.
Brand 04
Turbine
Turbine uses a bold three-colour identity — Black, White, and PMS 123 Yellow. The brand tagline is "Make Every Breath Count", and can be displayed as a standalone element. The logo may be shown on its side in packaging contexts.
⚠️
Note: SVG files now available for the Turbine black logo and Yellow lockup — generated from source AI files.
Logo Suite
Clear space: 5mm. Minimum width: 50mm (tagline must remain legible). Logo can appear on its side on packaging.
Clear Space
5mm
Min Width
50mm
Tagline Min
40mm
✓ DOs
- Use 5mm clear space on all sides
- Tagline must be justified right when used with logo
- Logo can be displayed on its side for packaging
- Use in approved three colour set: Black, White, Yellow
✗ DON'Ts
- Do not use incorrect logo colour
- Do not rotate or angle the logo
- Do not flip or display upside down
- Do not add space between logo and tagline
- Do not use below 50mm wide (tagline must be legible)
Colour Palette — Primary
PMS Black
#000000
C:0 M:0 Y:0 K:100
R:35 G:31 B:32
R:35 G:31 B:32
PMS White
#FFFFFF
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
R:255 G:255 B:255
PMS 123 C
#FFD100
C:0 M:22 Y:93 K:0
R:255 G:200 B:40
R:255 G:200 B:40
Colour Palette — Secondary
PMS 716 C
#EA7600
C:0 M:61 Y:99 K:0
R:234 G:118 B:0
R:234 G:118 B:0
PMS 7622 C
#93272C
C:0 M:97 Y:89 K:45
R:147 G:39 B:44
R:147 G:39 B:44
Global Standard
Typography
Typography is consistent across all Rhinomed brands. Brandon Grotesque is used for headings in all caps. Gotham is the body font. Inter is used as the web font for digital touchpoints across all brands.
Heading Typeface — Brandon Grotesque
Important: Brandon Grotesque must ONLY be used in ALL CAPS for headings. It must never be used as body copy — with one exception: on brand packaging, Brandon Grotesque is used for body copy in all weights.
ABCDEFGHIJKLM NOPQRSTUVWXYZ
ABCDEFGHIJKLM NOPQRSTUVWXYZ
ABCDEFGHIJKLM NOPQRSTUVWXYZ
ABCDEFGHIJKLM NOPQRSTUVWXYZ
ABCDEFGHIJKLM NOPQRSTUVWXYZ
ABCDEFGHIJKLM NOPQRSTUVWXYZ
Download Brandon Grotesque
Ag
Brandon Grotesque Thin
Ag
Brandon Grotesque Light
Ag
Brandon Grotesque Regular
Ag
Brandon Grotesque Medium
Ag
Brandon Grotesque Bold
Ag
Brandon Grotesque Black
Body Typeface — Gotham
Breathe more. Snore less. Sleep better.
Breathe more. Snore less. Sleep better.
Breathe more. Snore less. Sleep better.
Breathe more. Snore less. Sleep better.
Breathe more. Snore less. Sleep better.
Web Font — Inter
Breathe more. Snore less. Sleep better.
Breathe more. Snore less. Sleep better.
Breathe more. Snore less. Sleep better.
Breathe more. Snore less. Sleep better.
Breathe more. Snore less. Sleep better.
Breathe more. Snore less. Sleep better.
Get Inter
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